Little Fish Podcast
Running a small business can be unbelievably rewarding and completely overwhelming at the same time. Each Tuesday, join Joel Eschenbach, marketing agency owner and small business coach, as he interviews business leaders about their successes, challenges, and the lessons they've learned along the way. If you run a small business and are looking for tips, inspiration, or just want to hear from somebody who gets what you’re going through, this podcast is for you.
Little Fish Podcast
Marketing Made Simple: A Step-by-Step Process w/ Dr. J.J. Peterson
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Joel Eschenbach & Dr. J.J. Peterson
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Season 3
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Episode 1
We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand.
Episode Resources:
- Marketing Made Simple Book: https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791
- One-Liner Worksheet: For Subscribers Only
- Marketing Made Simple Action Guide: For Subscribers Only
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