Little Fish Podcast
Running a small business can be unbelievably rewarding and completely overwhelming at the same time. Each Tuesday, join Joel Eschenbach, marketing agency owner and small business coach, as he interviews business leaders about their successes, challenges, and the lessons they've learned along the way. If you run a small business and are looking for tips, inspiration, or just want to hear from somebody who gets what you’re going through, this podcast is for you.
Episodes
33 episodes
The Power of Google Ads for Local Businesses w/ John Pfeiffer
How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-dit...
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Season 3
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Episode 10
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34:56
How to Stop Wasting Money on Facebook Ads w/ Alex Lau
Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use ...
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Season 3
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Episode 9
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48:15
Rethinking Social Media for Your Small Business w/ Katie Lantukh
If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approa...
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Season 3
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Episode 8
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30:24
How to Measure the Effectiveness of Your Marketing w/ Gary Donson
Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Dons...
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Season 3
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Episode 7
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27:08
How Compelling Design Builds Trust with Customers w/ Kailey & Ryan
What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to ...
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Season 3
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Episode 6
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50:37
3 Steps to Create an Irresistible Lead Magnet w/ Wes Gay
To start building a relationship with a potential customer online, offer value in exchange for their email address. It’s called a lead magnet. In this episode, experienced content creator and agency owner, Wes Gay shares his tips for creating a...
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Season 3
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Episode 5
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37:41
Jumpstart Your Business with Email Automation w/ Chris L. Davis
Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In...
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Season 3
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Episode 4
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58:35
How to Write Words That Reach Your Audience w/ Joshua Harris
Writing content has become a necessity for the modern business owner. But you're not an experienced, full-time writer. How do you get the most bang for your buck when it comes to writing? In this episode, bestselling author Joshua Harris shares...
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Season 3
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Episode 3
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36:58
5 Major Website Mistakes & How to Fix Them w/ Joel Eschenbach
Your website can be your most valuable sales tool, but so many businesses aren't utilizing their website to its full potential. In this episode, Joel Eschenbach draws on his 12 years of experience to help you fix 5 common website mistakes and s...
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Season 3
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Episode 2
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25:47
Marketing Made Simple: A Step-by-Step Process w/ Dr. J.J. Peterson
We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation...
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Season 3
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Episode 1
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44:23
Season 3: The School of Marketing
It's more important than ever to have a digital marketing plan for your business. In season 3: The School of Marketing, industry-leading experts will teach you how to build a practical marketing strategy that just works. To get exclusive resour...
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1:14
Compelling Content: The Best Social Media Strategy w/ Ricardo Aviles
To get the most out of your Social Media marketing efforts, you want to build an audience of raving fans and brand advocates. The best way to do that? Create compelling content. In this episode, we talk to the founder of Oak & Stone Clothin...
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Season 2
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Episode 10
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43:16
Don’t Be A Wantrepreneur w/ Krav Maga Seattle
In this episode, Chau and Cat Le (and their dog, Gracie) discuss their life-changing transition from working at Microsoft to owning a successful self-defense gym, how determining your values will shape important business decisions, and why you ...
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Season 2
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Episode 9
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50:38
Lessons Learned from 40 Years of Business w/ Dave Eschenbach
In this episode, Dave Eschenbach (Joel’s dad) shares the valuable lessons he learned from owning and operating 6 different businesses over the course of 4 decades. He discusses the risks of starting a business, why you should offer better servi...
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Season 2
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Episode 8
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46:15
Why Every Business Leader Should Write A Book w/ Barbara Dee
Whether you’re looking to land more lucrative clients or get that next speaking opportunity, writing a book brings you instant credibility in your industry. In this episode, author and publisher Barbara Dee shares why every business leader shou...
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Season 2
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Episode 7
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36:25
Solve Problems to Sell More Products w/ Boardwalk Food Co.
In this episode, we chat with Andy Yochum, owner of Boardwalk Food Company, about how he developed his delicious Craft Beer Pretzels. He shares how listening to customer feedback improves his products and how solving customer problems leads to ...
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Season 2
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Episode 6
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47:35
How to Get Found in Local Google Searches w/ Gary Donson
If you have a local service business, you’ve got to listen to this episode! Gary Donson from ThinkDonson joins us to talk about the importance of setting up and maintaining your Google My Business page. You’ll also learn 3 simple steps...
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Season 2
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Episode 5
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37:21
Show Up As Your Best Self at Work w/ ViDL Solutions
Most of us want to show up to work each day as the best version of ourselves, but life gets overwhelming. Many times we aren’t even paying attention to our own mental and emotional wellbeing - not to mention the wellbeing of our employees and t...
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Season 2
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Episode 4
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43:45
Productize Your Service Business for More Sales w/ Danny Peavey
If you own a service business, you probably want to make it super easy for your customers to buy. That’s exactly what it means to productize your services. In this episode, Joel talks to Danny Peavey about the enormous benefits of transforming ...
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Season 2
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Episode 3
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47:21
Get Lifelong Returns from Your Business w/ Forza Wealth
As a small business owner, it can be difficult to know where to invest your money to get the best return. Should you pour money back into your business or invest it in other areas? Or maybe you’re getting ready to launch a new business but the ...
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Season 2
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Episode 2
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42:22
7 Key Benefits of Joining A Nonprofit Board w/ Michael Corley
As business owners, we’re always looking for ways to improve our businesses, which usually starts by further developing our own leadership skills. In this episode, Michael Corley reveals one of the best, real-time, leadership development experi...
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Season 2
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Episode 1
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40:43
Season 2 is Coming...
What is the podcast all about? Joel shares the “why” behind Little Fish and previews some topics for Season 2.
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Season 2
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1:32
Teamwork Makes The Dream Work w/ Notion Design
In the final episode of season 1, Joel and the Notion Design team share how to stay motivated while working from home, how your brand can build trust with your customers, and why adaptability and teamwork are the keys to their success.M...
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Season 1
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Episode 10
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1:00:09
Supporting Foster Families & Forming Strategic Partnerships w/ Bridge A Life
Jody Jester shares Bridge A Life’s unique approach to supporting adoptive and foster families, why partnering with other organizations creates a better community, and how understanding the impact of trauma will improve our society.Bridg...
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Season 1
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Episode 9
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40:04
Embracing Your “Plan B” w/ Consonant Custom Media
Steve Smith of Consonant Custom Media shares why he downscaled his business to focus more of his attention on his client's success and how partnering with strategic subcontractors has allowed him to do the most meaningful work of his life. ...
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Season 1
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Episode 8
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28:29
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